Padnick Counseling, an independent therapy practice, wanted to establish an online presence to increase brand awareness and client sign-up.  

Scope of Work

• Audience & Narrative Strategy: Dug into audience research to shape core messaging around authenticity, vulnerability, and growth for clients going through major life changes.

• Tone & Voice Systems: Built approachable writing guidelines, easy-to-read section layouts, and thoughtful prompts that mix professional care with a warm, personal feel.

• Messaging & Visual Integration: Curated a calm, grounded color palette alongside clean typography to create a calming effect across brand’s website and future marketing collateral.

Data Plus, a legacy property management software company, wanted to refresh and refine its visual identity and messaging to coincide with a product launch.

Scope of Work

• Data-Informed Strategy: Developed messaging strategy based on competitor research and customer reviews that highlighted software’s time-saving automations and inter-operational features.

• Messaging Refinement: Shifted messaging toward customer-focused value propositions and away from accounting jargon. 

• Design Continuity: Introduced colors that complemented the existing palette, ensuring consistent visual identity across all channels.